Strategy

The strategic goal of Interhyp is to increase its market penetration and further enhance its position as the largest German residential mortgage broker. To achieve this objective, Interhyp intends to:

• Continue to focus on core residential mortgage business.
• Enhance brand awareness by increasingly employing both traditional and online marketing strategies
• Leveraging the 32 regional offices to raise Interhyp's local profile and enhance mortgage applications and conversion rates.
• Grow the Intermediary Channel by increasing both the number of Prohyp partners and institutional cooperation agreements and the mortgage volume that each intermediary places through Interhyp.
• Increase operating efficiency and profitability.