Business Model
Interhyp is not a bank but choses the best product offer for each individual customer from over 100 banks, building societies and insurance companies. Doing so, Interhyp leverages the internet with a highly qualified mortgage salesforce and a multichannel sales approach and therefore creates considerable added value:
- Borrowers benefit from independent advice, a broad product range and interest rates that are significantly lower than offered by traditional bank branches.
- Lenders profit from additional mortgage volume created with highly efficient underwriting processes. That accounts to the fact that Interhyp not only generates borrowers but also scores each mortgage application according to the lending criteria of the lender. Interhyp also caters the individual supporting documentation. Therefore, cost intensive sales channels like branch networks or tied agents are replaced. The productivity gains result in lower rates for customers.
Besides the direct distribution channel, Interhyp operates an Intermediary Channel under the Prohyp brand. Prohyp offers services and support to IFAs, regional mortgage brokers and institutional cooperation partners through access to Interhyp's proprietary eHyp software, its purchasing power with lenders, and an experienced team of mortgage specialists.
The Intermediary Channel accounted for about 47% of closed mortgage volume in 2008.